events
From the big idea to the smallest detail, I create the visual world around events and bring everything together into one cohesive look and feel. From campaigns and social to signage, print and on the day details.
Photography by James McLaren
fashion brunch
hood magazine x spoiled life
An afternoon of fashion, brunch and trend discussions, the Fashion Brunch brought Hood Magazine and Spoiled Life together at the Rusacks, St Andrews on September 13th. I led the creative direction and end-to-end planning of the event, shaping the experience from the initial concept through to the day itself. The vision was to create something a little different for St Andrews: an autumnal, elevated brunch with playful fashion, where every detail felt considered and guests could enjoy something genuinely special.
From event promotion and model casting to rehearsals, styling, illustrated menus, tablescapes and the overall event design, I brought the different elements together to create one cohesive experience. I also coordinated the wider team across models, hair and makeup, photography, and both brands, overseeing the moving parts behind the scenes for 65 guests. The response was overwhelmingly positive, with the event sparking interest in future fashion shows and events - a lovely reflection of what can happen when creative direction, careful planning and a strong visual concept come together.
